Gerry Lane entered the Baton Rouge Buick and GMC business twenty years ago under poor economic conditions, but his business thrived for one simple reason: he believes in the importance of treating the customer the way he would like to be treated.
Welcome to Gerry Lane Buick-GMC in Baton Rouge
The service-first mentality that Gerry built this business on is one that we still hold today. We will do whatever it takes to do right by our Baton Rouge GMC and Buick customers. You can read more about our company on our website, or come take a look for yourself.
Buick and GMC Vehicles for New Orleans and LafayetteAs your Lafayette GMC and Buick dealer, we are proud to be the dealer that so many choose to call their preferred dealership in our region of Louisiana. With our selection of new and used Buick and GMC cars, trucks, and SUV's there's something for all of our customers.
We are located at 4917 Florida Blvd, Baton Rouge, LA 70806, next to Burger King off of North Foster Drive. We are a quick drive down Interstate 10 for our New Orleans GMC and Buick shoppers. Come and visit us today!
Auto Financing in Baton Rouge for New Orleans
Once you have selected the Buick or GMC that fits your needs from our inventory, it is time for you to start looking into financing. Because financing is such an important part of buying a car, we have provided you with tools to help you to discern what is right for you. At your Lafayette Buick and GMC dealership, we offer you an easy to use buy vs lease questionnaire, a payment calculator and, once you are ready, a way to pre-qualify online. Our New Orleans Buick GMC customers know that we at Gerry Lane Buick GMC will work to get them not only a great vehicle, but a financing plan that works for them.
Parts and Service in Baton Rouge - New Orleans Buick GMC dealer
We want to continue to be your home for all things Buick and GMC, even after the purchase of your new car, truck or SUV. To keep your New Orleans GMC or Buick in good condition, visit our service and parts department. We offer amazing service specials, accessories, tires and certified service. Take a look at our great every day prices on oil changes, tires, brake pad installation and more in Baton Rouge.
6615 Florida Blvd,
Baton Rouge LA, 70806
SALES (225) 341-4403 | SERVICE (225) 341-4393
HOURS & DIRECTIONS
A firm commitment to the customer and the dedication to service that comes with it, keeps Gerry Lane Enterprises, your Lafayette GMC Buick dealer, at the top of the car dealership business in Baton Rouge. Despite entering this market 20 years ago in the face of poor economic conditions, Lane's business thrived, success Lane attributes to "treating the customer the way I'd like to be treated."
The service-first attitude, an improved product line and an innovative sales and marketing approach contribute to Gerry Lane's consistent success, even on the inevitable downside of the business cycle. "You have to do whatever it takes to be successful when times are tough. Then, when times turn around, you are in a position to reap the harvest," Lane says.
Part of Lane's "whatever it takes" creed includes spending considerable money on improving their facilities and their image, including the $1.5 million-plus the dealership will spend in advertising and marketing. Much of that money will be spent in the community with over 400 charities reaping the benefits of the Lane family generosity. Ads, promotion, public relations, and media placement are handled by Lane's daughter, Saundra. Saundra's input has not only helped Gerry Lane Enterprises stay near the top of the state's auto dealers in sales but also has helped build name recognition that is higher than some of the oldest Baton Rouge businesses or Lafayette GMC or Buick Dealers. "When people think of buying a car, we want them to think of us first," she says.
Lane's son Eric, a former catcher for the San Francisco Giants, is the Vice-President of Gerry Lane Enterprises. He wears many hats for the family business and the entire family thrives on the healthy competition between the Buick-GMC- Hummer-Saab stores. Eric's customers range from his Tulane baseball fans and friends to San Francisco Giants coaches and players. Eric is active in a number of organizations and holds daily meetings at each of the dealerships to keep things in check.
Gerry's wife, Faye Rogan Lane, the first and former Louisiana Oil Queen and family cheerleader, encourages her busy family to continue their strong work ethics and remember to keep their faith first. She has ridden through the rough times and is now enjoying the successes of her family's hard work for over 50 years.
The Lane family's "what goes around, comes around" philosophy of life has been a proven formula by which to run a successful business, and is how they run their Baton Rouge dealership, serving Lafayette GMC and Buick customers. "It's our way of life and that's how we do business," Lane says.